How To Submit Your Own Artwork

Here's a list of guidelines to help you submit your artwork. If you have any questions, please contact us.

Ilustrator Version CS2 or earlier

File Type/s: AI or EPS

Colours: CMYK

Bleed: 2mm

All fonts converted to outlines

Adobe Acrobat PDF 7 or earlier

File Type/s: PDF

Colours: CMYK

Bleed: 2mm

All fonts converted to outlines

Photoshop Version CS2 or earlier

File Type/s: PSD, TIF or JPG (300DPI)

Colours: CMYK

Bleed: 2mm

All fonts converted to outlines

MS Publisher 2002 or earlier

File Type/s: PUB

Use "Pack And Go" wizard OR

Use "Take To Commercial Printer Service" OR Include a copy of ALL fonts with PUB file

MS Word 2002 or earlier

File Type/s: DOC

Include a copy of ALL fonts with DOC file

Artwork Checklist

Before submitting artwork, please follow this checklist:

  • • Add 2mm excess bleed on each side of your artwork past the trim edge of your design.
  • • Convert all fonts to outlines / curves.
  • • Save all images in 300 DPI (Dots Per Inch) resolution.
  • • Convert all images to CMYK colour mode.


Creating outlines

When sending digital files to us where the original has been designed in a vector-based program such as Adobe Illustrator, you must create outlines. Outlines convert your fonts into a mathematical format. Outlining eliminates the need to send fonts along with your files while still achieving a nice crisp typeface.

How To Convert Fonts To Outlines (Adobe Illustrator)

You can convert fonts to outlines in Illustrator by highlighting all text with the "Selection Tool" and selecting: Type > Create Outlines. This will ensure all fonts in your artwork look correct at our end, and our software doesn't substitute your selected fonts.

What are Bleeds?

When you do not want a white border on your printing and you want the image to extend beyond the edge of the page. Any time an image or a colour is printed to the edge of a page, the image or colour should extend at least 5mm off the edge so that when the page is trimmed on a mechanical cutter, small variations in the trim will not result in a white line down the edge of the page.

Rich black

When you want an area of solid black within the document, 100% black (K) is not enough; use Rich Black, which contains a CMYK mix of 220% as represented by C:40% \ M:40% \ Y:40% \ K:100%. Do not use higher values for C, M and Y; it will create an oily appearance instead of the saturated black you want.

What is Resolution or DPI?

DPI stands for (dots per inch). If you have a picture/scan within your layout/graphic program, remember that the resolution (DPI) must be correct. For a good quality image to print properly, the DPI (AT THE PRINTED SIZE) needs to be at least 300dpi.

How To Check the DPI of an Image (Adobe Photoshop)

You can check the DPI of an image in Photoshop by selecting:  Image > Image Size. It is recommended that you do not use any images straight off web pages, as they are low resolution (72 DPI) and will produce an inferior quality sticker (blurry & pixelated). TIF's are the recommended file format as they are higher quality and compatible with both Macs & PCs.

Will my printed piece look exactly like it does on my computer monitor?

There are some small differences. Scanners and digital cameras create images using combinations of just three colours: Red, Green and Blue (called "RGB"). These are the colours that computers use to display images on your screen. But printing presses print full colour pictures using a different set of colours: Cyan (blue), Magenta (red), Yellow and Black (called "CMYK"). So at some stage your RGB file must be translated to CMYK in order to print it on a printing press. This is easily done using an image editing program like PhotoShop or Corel PhotoPaint.

Caution: It's Best If You do the RGB-to-CMYK Conversion of Your Images!

You will have more control over the appearance of your printed piece if you convert all of the images from RGB to CMYK before sending them to us. When we receive RGB images, we do a standard-value conversion to CMYK, which may not be perfectly to your liking. We want you to be happy, so please, take the time to prepare your file properly. We cannot be responsible for sub-par results if you furnish low-res images or RGB images.

It is possible to make colours in RGB that you can't make with CMYK.

They are said to be "out of the CMYK color gamut". What happens is that the translator just gets as close as possible to the appearance of the original and that's as good as it can be. It's something that everyone in the industry puts up with. So it's best to select any colors you use for fonts or other design elements in your layout using CMYK definitions instead of RGB.

How To Convert Images To CMYK Colour (Adobe Photoshop)

You can convert images to CMYK in Photoshop by selecting:  Image > Mode > CMYK Colour. This will ensure your final product colours look exactly like the file you sent us. Industry standard sticker printing is done in CMYK, (Representing the ink values Cyan, Magenta, Yellow & Black). RGB (Red, Green & Blue) mode represents the colours you see on a computer or TV screen.